Then vs Now Moment

Parents share a comparison photo showing baby growth or pregnancy progress—from an earlier stage to the current moment.

Participation should focus on comfort, safety, and genuine celebration. Setups can be simple and done at home. Baby comfort and wellbeing must always be prioritized. Content should be original and respectful.

A joyful engagement designed to celebrate pregnancy milestones and baby growth moments through simple home setups, photos, dressing, and family participation—helping mothers feel proud, visible, and emotionally uplifted.